Title | Colour can change everything 3 |
Agency | DDB Montreal |
Campaign | Wrong Colours |
Advertiser | Volkswagen |
Brand | Volkswagen Jetta |
Date of First Broadcast/Publication | 2018 / 11 |
Business Sector | Cars |
Story | Colour is scientifically proven to affect your mood. So, with the 2019 Jetta’s available 10-colour ambient interior lighting, you can choose the colour you want for the mood you want. In order to demonstrate how drastically colour can change an ambiance, we created a series of prints where one wrong colour has an impact on the whole scene’s atmosphere. |
Media Type | |
Executive Creative Director | Sann Sava |
Art Director | Félix-Antoine Brunet |
Art Director | Mélissa Charland |
Copywriter | Olivier Giguère |
Illustrator | Jack Teagle |
Account Director | Madjid Hamidi |
Strategist | Hugo Martin-Bonneville |