Adam Harriden

Adam Harriden

Executive Creative Director at INVNT

About me

Over the last 20 years I've worked in a creative capacity at agencies including Jack Morton New York, Host/Havas’s PR arm, Red Agency, Clemenger BBDO’s experiential agency, Traffik, and I now head up INVNT's creative output for the APAC region.

Over the course of my career I've produced award- winning creative campaigns in Sydney, New York and Dubai, for brands including Samsung, Sony, Schweppes, Vivid Sydney and SXSW. My work has been recognised at major international and local awards shows including Cannes Lions, The Australian Effies, Spikes Asia and The Mumbrella Awards.

My career began in fashion marketing and design at Volcom, Ben Sherman and Billabong, and I transitioned agency side when brand experience was first emerging in Australia. From there I evolved into more traditional marketing and advertising roles, where brand experience often had a prominent role to play.

A passionate environmentalist, I am the founder of non-for-profit organisation GoodSurfWax. I was invited to participate in the first D&AD Impact Academy Master Class in New York as part of their 2018 Impact Awards off the back of this.

I am a pro-active mentor, guest lecturing on a range of topics related to the creative discipline at Bond University in Queensland, Australia, and have sat on judging panels for awards including the Effies North America.

Sector Experience


Executive Creative Director (Executive Creative Director)
2019 - Present (1 year 5 months)
Creative Director/Consultant
November 2017 - November 2018 (1 year)
As a Creative Director I’ve spent over the last ten years sitting in boardrooms asking clients the question what if? It’s become another way of saying let’s dream big, let’s redefine barriers and that what if anything was possible! I’m now looking to work with agencies and brands that want to redefine the world and the way in which we experience products, messages and each other. If you're asking the question What If ? Then I’d love to dream big with you and make it a reality.
Creative Director/Consultant
Sydney, Australia
2017 - 2018 (1 year)
Consulting with HAVAS as Creative Director across the group working mainly on PR and experience based campaigns.

Host&Havas Agency Of The Year Award - Award Awards 2018
Creative Lead
St. Leonards, Australia
2012 - November 2017 (5 years 10 months)
Creative Lead 2014 – Nov 2017
Traffik is Australia’s most effective and awarded experiential agency
- Mumbrella BFEST Awards 2017 - Gold Best use for VR-Shell VR PitStop
- B&T 2016 - Experiential Agency of the Year
- Spikes Asia 2015 - 1 x Gold, 1 x Silver, 2 x Finalists
- Cannes Lions 2015 - 1 x Silver, 2 x Bronze
- APMA 2015 - 3 x Gold, 1 x Silver
- Australian Effies 2015 - 5 x Finalists
- Mumbrella 2015 - Highly Commended Experiential Agency of the Year

Carlton & United Breweries, National Australia Bank, Tennis Australia, Treasury Wine Estate, Schweppes, Mondelez, Mazda, Sportsbet, Metricon, TAC, Exxon Mobil, Lacoste, Headspace, Bonds, Southern Cross Austereo, Cathay Pacific, Lacoste, Hobart Airport, Mattel, Yonex, Wolf Kanat and Drinkwise.

Creative Director-Traffik Nov 2012 – 2014
Employment Duration2 yrs
LocationSydney, Australia
Brand creative agency

AdShell Creative Challenge winning creative team 2013

New client wins: KFC, Lindemans, Belvita, Crust Pizza, Kopparberg
Clients: Carlton United, Kraft, St George, Samsung, DHL, Foxtel, Lindemans, Belvita
VP Creative Director
New York, United States
2011 - 2012 (1 year)
New client wins: Huawei, Dell, Scholastic

Clients: Huawei, Dell, Samsung, Microsoft, Scholastic

2012 Official judge at the Effie Awards North America, New York
2012 Guest speaker for Event Leadership Forum at the Creative Round Table, New York
Creative Director
Sydney, Australia
2011 (1 year)
Clients: Carlton United, Kraft, St George, Samsung, DHL, Foxtel
Creative Director
C4 Communication Pty Ltd - Photon Group
2009 - 2011 (2 years)
Brand creative & digital agency

New client wins: Microsoft, Sony, Mini
Clients: Sony, Microsoft, VW, Telstra, LO'real, Asics, Breitling, Mini
Creative Director
Sydney, Australia
2007 - 2009 (2 years)
New client win: Lee Jeans
Clients: Ford, Optus, Ikea, Sony, Telstra, Lee Jeans
Senior Designer
2006 - 2007 (1 year)
Creative Lead/ Senior Designer
2003 - 2006 (3 years)

Fashion label
Creative Lead / Designer
2000 - 2003 (3 years)
Fashion label


Social Media

2010 - 2011 (1 year)
- The origins and evolution of SM, - Who is using SM and current trends - Comparing SM marketing with traditional marketing models and why it requires a new way of thinking - Social objects: categorising SM networks by what users share (audio, videos, views, news, comment, research) - Impact of SM on business, publishing and the internet - Social Media tools

Certificate IV, Digital Arts and Media (Digital Communication and Media/Multimedia)

2002 (1 year)

Certificate III in Visual Arts

1999 - 2000 (1 year)
This qualification is part of the Visual Arts, Craft and Design Training Package. It offered a broad range of artistic skills and experiences in many different media, for example, drawing, painting, sculpture, digital imagery, photography and textiles. It is designed to allow students to develop a portfolio of artwork suitable for applying to courses in further study e.g. university degree. Alternatively the course encourages personal development and a sound basis for working from an art studio.

Other professional activities

D&AD Impact

Master Class Academy
October 2018 - Present (2 years)
I was honoured to be one of several guests invited to participate at this years first D&AD Impact Academy Master Class in NewYork City as part of the 2018 Impact Awards.

PHNX Tribute, Paris

Awards Jury Member

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