Gus Curtis

Gus Curtis

Communications & Events Coordinator at IAPI - Institute of Advertising Practitioners in Ireland
Dublin, Ireland

About me

Having worked as a creative since 2007 I've got shedloads of experience in launching, maintaining and monitoring highly successful TV, press, radio and digital campaigns.

I gathered lots of awards and accolades working as a Copywriter & Creative in a number of advertising agencies in Ireland and Australia.

With all of this experience in advertising I have manoeuvred into a superb Content Coordinator role in the Institute of Advertising Practitioners in Ireland (IAPI), which is the body for the commercial creativity and communications industry in Ireland.

My ambition is to promote good, quality creative and back the people behind the work.


Communications & Events Coordinator
February 2019 - Present (2 years 11 months)
IAPI is the leading representative and advocacy organisation for the commercial creativity and communications industry in Ireland. Our purpose is to firmly position our industry as a fundamental engine of Ireland’s future growth.

- Write, edit, and proofread all content
- Curate pre and post event communications: EDMs, newsletters, press releases, and surveys
- Monitor and update company website and all social media sites daily
- Manage digital content strategy and analytical reports
- Plan advertising and marketing events for the Irish industry including Cannes Lions and Effie Awards

Our IAPI members include all the full service creative ad agencies, media agencies and digital specialists.
Digital Content Specialist
2017 - 2019 (2 years)
- Wrote, edited, formatted, and distributed finished post and articles
- Designed and built start-up brand identity
- Managed all social media platforms: Facebook, Twitter, LinkedIn, and Instagram
- Designed and distributed electronic monthly newsletter
- Recorded weekly podcast to increase brand visibility
Production Coordinator
Rocket Science Productions, Dublin
2016 - 2017 (1 year)
– Served as liaison between producers, directors and the production team for each commercial
– Managed communications with actors, agents and casting directors
– Organised production schedules, call sheets and issued scripts
– Scheduled flights, housing and transportation for all crew members
– Maintained reports on expenses incurred during the shooting
Event Coordinator
United States
2015 - 2016 (1 year)
- Coordinated employee events and staff activities large and small
- Developed and distributed internal communications, newsletters, and website updates
- Assisted HR in payroll, workflows, policies and procedures
- Contributed to providing daily administrative support

"Gus has gone above and beyond his responsibilities and has been able to accomplish more than anticipated in this short period of time."
Hilla Whiting, HR Manager, Scribd
Associate Film Publicist
Larsen Associates Film Publicists
United States
January 2015 - May 2015 (4 months)
– Assisted 2 Senior Directors in a fast paced environment, handling heavy phones and fielding publicity requests
– Created and updated press kits and press materials
– Wrote and distributed press releases
– Developed weekly and monthly status reports, meeting agendas, and editorial forecast reports
– Created detailed reports for general client coverage
– Assisted with planning and implementing high-profile events and media events
– Developed and designed a monthly eNewsletter using MailChimp
– Attended premiers, launches and screenings as lead Larsen Publicist


Certificate in Adobe Software for ImproversField Of StudyAdobe Software

2020 (1 year)

Certificate in Digital Media Technologies

2017 (1 year)
Setting up a business page through social networking channels, including using online tools to promote the business and monitor activity with an emphasis on the pre-production, production and post-production stages involved in digital media content creation.

Media Production

2013 - 2015 (2 years)
Worked in a variety of areas within the context of a television studio and field production, including producing, directing, floor manager, camera, lighting, switcher, character generator, teleprompter and audio control.

Other professional activities

PHNX Tribute, Paris

Awards Jury Member
June 2020 - Present (1 year 7 months)
Delighted to be selected as a Jury Member for the PHNX Awards, Paris – a competition from AdForum celebrating the best creative work from the past 12 months

PHNX 2021, Paris

Awards Jury Member

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