Federico Russi

Federico Russi

CCO at Leo Burnett

About me

Federico Russi is a creative leader who´s spearheaded global, regional an local brands to excellence since 2005. His mission is to help companies resolve their business problems through creative solutions and innovation.
Russi started his career as copywriter over 15 years ago and successfully developed in several Latin America markets, from Uruguay, Ecuador, Guatemala and Brazil, working for agencies such as TBWA, Grey and BBDO. In 2016, he joined Leo Burnett Mexico as Executive Creative Director, where he´s held his latest role as Chief Creative Officer.
His work has been recognized since the beginning of his career in festival all over the world including Cannes Lions (even helped Ecuador obtain the first Lions in the country’s history), D&AD, Clio, FIAP, El Sol, Ojo de Iberoamérica, EFFIE, EFFIE LATAM, One Show, LIA, Wave Rio and at local festivals in Brazil, Mexico, Ecuador, Guatemala and Uruguay. He´s accumulated more than 150 awards in total.


Vice President Creative
Mexico City, Mexico
July 2017 - Present (4 years 6 months)
Executive Creative Director
Mexico City, Mexico
March 2016 - June 2017 (1 year 3 months)
Academic Director
Brother Ad School
April 2014 - May 2015 (1 year 1 month)
Regional Creative Director
BBDO Guatemala
April 2012 - September 2013 (1 year 5 months)
Creative Director
Guayaquil, Ecuador
March 2011 - March 2012 (1 year)
General Creative Director
Key Publicidad
September 2009 - March 2011 (1 year 6 months)
Creativity teacher
Universidad ORT Uruguay
July 2007 - December 2010 (3 years 5 months)
Senior Copywriter
Cámara TBWA
December 2005 - September 2009 (3 years 9 months)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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