Title | Sports Vs. Bullying (en) |
Brief | 3 professional boxers dropped their own names and entered the ring with the names that many bullied children hear every day. They competed as “Fat Shit” Vélez, “Fucking Nerd” Rodríguez and “The Slag” Gutiérrez.Because no insult can hide the greatness we carry inside. |
Agency | McCann Spain |
Campaign | Sport vs Bullying |
Advertiser | Fundación Jero García |
Brand | Fundación Jero García |
Posted | February 2019 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Campaign against bullying |
Media Type | Web Film |
Chief Creative Officer | Monica Moro |
Executive Creative Director | Raquel Martínez |
Executive Creative Director | Jon Lavin |
Copywriter | Jon Lavin |
Copywriter | Rafael Martinez |
Copywriter | Fernando Montero González |
Art Director | Borja Diego |
Art Director | Rodrigo Fernández |
Photographer | Jaime Boira |
Production Company | Tesauro |
Director | Nacho Clemente |
Production Company Producer | Sara Fernández |
Production Company Producer | Laura Ibáñez |
Production Company Producer | Ana Gómez |
Agency Producer | Mercedes García |