Laura Rogers
Creative Director at adam&eveddb
United Kingdom
TitleLive Curious
Agency
Campaign Live Curious
Advertiser Booking.com
Brand Booking.com
Date of First Broadcast/Publication
Business Sector Internet Sites (Excluding ISPs) / Apps.
Philosophy Booking.com is inviting its customers to explore their curiosities in 'Live Curious' campaign. The campaign wills customers to look beyond generic apartments to unlock a wider world fueled by curiosity.
Booking.com has launched an off-the-wall ad to demonstrate the unique places the platform has to offer.

Created by adam&eveDDB, the ad opens with a montage of typical holidaymaker scenes - barbecuing sausage, friends enjoying food in a nondescript location and a mother plastering herself with suncream in a family-packed car.

Over the top, the voiceover teases: "At booking.com you can find a house, you can find a car. You can even find... a bubble."

The scene then shoots to a couple waking up under the starts, encased in accommodation that's shaped like a bubble.

The ad then unfolds into a series of bizarre scenes. From a tree laden in goats to a face licking giraffe, the inherent message is to 'Live Curious' and embrace all the experiences that come your way.
Media Type Television
Length
Chief Marketing Officer
Head of Brand
Brand Creative Director
Brand Creative Lead
Production Director
Producer
Chief Creative Officer
Creative Director
Creative
Creative
Executive Strategy Director
Director
Producer
Editor
VFX Production
VFX Producer
VFX Creatives
VFX Creatives
Music
Sound & Mix

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