Laura Van Horssen

Laura Van Horssen

Deputy Communications Director, EMEA at VICE/Virtue
Amsterdam, Netherlands

About me

An experienced communications professional that has been working at dynamic and International organisations for 7+ years. I enjoy working at and with fast paced and high profile organisations where commercial objectives and cultural relevance go hand in hand.


Deputy Communications Director, EMEA
Amsterdam, Netherlands
March 2017 - Present (4 years 10 months)
Deputy Communications Director, EMEA Apr 2019 – Present
I drive and oversee the creation and implementation of (corporate, internal, b2b and b2c) communication strategies within the EMEA region and support the regional communications teams.
As part of the Global Leadership team I work in close collaboration with the senior leadership on communications activities (speaker opportunities, media briefings and interviews) and provide counsel on crisis situations and organisational changes.

Additionally I head up the 'Inclusion and diversity project team'. VICE Benelux is one of the founding partners of the alliance 'Beeldvorming in de Media', an alliance funded by the Ministry of OCW and initiated by WOMEN Inc., NPO and RTL.

Head Of Communications Benelux Mar 2017 – Apr 2019
In this role I headed up the Communications team in the Benelux (internal, corporate, b2b and b2c comms across all 5 different business units) and I was part of the Benelux Management Team.

VICE is the biggest youth media company in the world and produces and distributes the best content globally. Launched in 1994 as a punk magazine, VICE now operates out of 36 countries, and has expanded into a multimedia network. VICE Media is the mothership of an international network of digital channels, a television channel, a magazine; a creative agency, a record label; and a book-publishing division.
Communications Director (Global)
Amsterdam, Netherlands
August 2015 - March 2017 (1 year 7 months)
Communications Director (Global) Apr 2016 – Mar 2017

FutureFactor is an international reputation management company (with offices in London, Amsterdam and LA) working with brands and brand builders to build and maintain brand credibility and amplify content to support business growth on a global scale. We play within the field of creativity, digital, tech and innovation. Clients include: AirBnB, Heineken, DDB & Tribal Amsterdam, MediaMonks, The Next Web and more

In this role I was responsible for:

-Strategic management of multiple clients and teams on a global level
- Creating and implementing global B2B and B2C communication strategies
- The creation of on-brand content to reach targeted audiences
- Thought leadership and leadership communications
- Managing budgets and KPIs from different clients
- The learning and development of junior staff
- Line management of junior team members
- Reviews and contract negotiations
- Account management
- Maintaining a close relationship with external stakeholders such as media, third parties and internal PR/Communications manager on the client side.

Communications Manager (Global) Aug 2015 – Apr 2016
In this role I was responsible for:

- account management of Global clients
- handling of day‐to‐day media relations
- strategic communications planning
- brand positioning
- new business
- positioning workshops
- plan and implement communications strategy
- act as a spokesperson
- monitor competitive, consumer and media trends, looking for new communications opportunities


MSc Corporate Communication

2011 - 2012 (1 year)

Pre-master Communication science

2010 - 2011 (1 year)

BA in Communicatie - en Informatiewetenschappen

2006 - 2010 (4 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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