| Title | The Mother Fucker Line |
| Agency | Sancho BBDO |
| Campaign | The Mother Fucker Line |
| Advertiser | Bancolombia |
| Brand | SUFI |
| Date of First Broadcast/Publication | 2019 / 9 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | The first free phone line of the world, specialized in listening to the rudeness of others |
| Story | Colombia has two of the cities with the worst traffic in the world. Sufi, the #1 financial in vehicle loans in Colombia, as lender is indirectly helping to fill the country with more and more cars, this generates a mobility problem that makes transporting even more stressful for drivers. For this reason, the brand looked for an action of social responsibility in which could alleviate the problem, creating a positive feeling in people towards the brand. |
| Philosophy | The Mother Fucker Line The first free phone line of the world, specialized in listening to the rudeness of others. The traffic jam can bring out the worst of us, therefore, to reduce the stress that is experienced in the main roads of the country, we created the line #640, a free customer service that specializes in listening to the rudeness of drivers to release all his anger on the cell phone and not on the roads. |
| Media Type | Direct Marketing |
| Length | |
| Chief Creative Officer | Giovanni Martinez |
| Chief Creative Officer | Hugo Corredor |
| Chief Creative Officer | Mario Lagos |
| Chief Creative Officer | Sergio León |
| Creative Director | Rodrigo Uribe |
| Creative Copy | Cristian Camilo Díaz |
| Art Director | Javier Aparicio |
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