Istvan Bracsok

Istvan Bracsok

Chief Creative Officer and Founding Partner at White Rabbit Budapest / Member of the Global Creative Council at by The Network at White Rabbit Budapest
Budapest, Hungary

About me

Istvan, 47, set up the independent ad agency White Rabbit Budapest with his partners where he has been working for more than ten years.

His creative work won him numerous international awards like D&AD, Cannes Lions, One Show, Clio, LIA, ADC, The Immortal Awards, Brand Film Festival LNDN, Caples Awards, Webby Awards, AdStars, Mobius Awards, Kinsale Sharks, New York Festivals, Eurobest, Cresta, Epica, Communication Arts, One Screen, AdAge, Cristal Awards, Golden Award of Montreux, Lisbon International Advertising Festival, Golden Drum, White Square, Chip Shop and almost 20 Effies - including a Grad Prix.

He was a member of the jury at Clio, LIA, One Show/Young Ones, New York Festivals, Webby Awards, Caples Awards, Cannes Young Lions, AdStars, Creativepool, Mobius Awards, Cresta, Lovie Awards, Golden Award of Montreux, Lisbon International Advertising Festival, Lisbon Health, Effie Awards Pakistan, WINA Festival, KIAF, White Square, Newstars and jury president of Cannes Young Lions Georgia.

He is member of D&AD, The One Club, Art Directors Club, The International Academy of Digital Arts and Sciences.

He is an examiner at VISART Academy Of Arts.

Other achievements:

Nominee for 'Influencer of the Year' on Creativepool

#1 Creative Director, #1 Art Director and #1 Typographer in country ranking for Lürzer’s Archive

#1 Advertising Agency in country ranking for Lürzer’s Archive

The first ever Lürzer’s Archive cover featuring a work from Hungary / White Rabbit Budapest

Most remembered TV commercial in the UK (AdWatch/TNS International):
Cillit Bang – The dirt is gone! / JWT Budapest

The most effective nationwide campaign in 2011 (Effie Grand Prix): Heineken Hungaria / White Rabbit Budapest

When he is not making ads, he likes to listen to his collection of vinyl records, take care of his exotic houseplants or count clouds. He happily opens a bottle of wine to accompany any of these activities.


Chief Creative Officer
Budapest, Hungary

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

PHNX 2021, Paris

Awards Jury Member

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