Chief Creative Officer and Founding Partner at White Rabbit Budapest / Founding Member, Member of the Board and Member of the Global Creative Council at by The Network at White Rabbit Budapest

Budapest, Hungary

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Gastropolis - "Get Mesmerized"

White Rabbit

White Rabbit Budapest, Hungary

Awards

3685

Brand: Gastropolis
Country: Hungary

Advertiser: Gastropolis Cooking School

Title	Get Mesmerized
Agency	White Rabbit
Campaign	Get Mesmerized
Advertiser	Gastropolis Cooking School
Brand	Gastropolis
Date of First Broadcast/Publication	2018 / 2
Business Sector	Other Online Services
Story	Gastropolis Cooking School wanted to improve its online presence, attracting more people to its courses. To distinguish Gastropolis from its competitors and show that it offers a truly amazing experience, the agency created a website that no one has experienced before. "Get Mesmerized!" is the first visual experience of the website, taking the viewer on an infinitive culinary loop journey inside the mind-blowing dimensions of five different cuisines.
Philosophy	Gastropolis Cooking School wanted to improve its online presence, attracting more people to its cooking courses. But how to convince people that Gastropolis offers a unique, unparalleled cooking experience? Get them mesmerized. Show them a revolutionary, magical dimension of cooking noone has experienced before. Cooking is a complex sensory-spiritual experience. Working with various ingredients, being exposed to smells and tastes, taking part in the act of creation – it puts everyone into a different state of mind.
Problem	How can we expose people to this complex experience of cooking? How can we make them curious about it – when our main communication channel is a single website?
Result	We’ve created a website that gives an unusual, mesmerizing visual experience, taking the viewer on a culinary journey inside the mind-blowing dimensions of five different cuisines. Thus generating curiousity and excitement about the various cooking courses of Gastropolis.
Media Type	Web Site
Length	81 seconds
More Information	http://gastropolis-cooking.hu/
Executive Creative Director	Istvan Bracsok
Executive Creative Director	Levente Kovacs
Digital Creative Director	André Felix
Art Director	Farkasinszki BENZE
Copywriter	Levente Kovacs
Creative	Jim Seath
Designer	Fruzsina Varga
Designer	Adam Verhoczki
TYPOGRAPHER	Robert Hartley
Illustrator	Farkasinszki BENZE
Client Services Director	Levente Balint
Account Director	Beata Stumpf
Digital Agency	Uniquefield Budapest
Head of Digital	Daniel Nagy
JAVASCRIPT PROGRAMMER	Nikolaus Baumgarten
Music Composer	DJ Titus
Sound Engineer	DJ Titus