Shahan Fernando

Shahan Fernando

Assistant Manager - Strategic Planning at Triad
Colombo, Sri Lanka

About me

I started off as a primary school teacher in the mid 2000s in the UK and then gained exposure and skills in various industries including retail, business consultancy and sales. It was when I joined the advertising industry in 2015 that I realized that I have a passion for marketing and advertising. Starting off as a Media Planner at GroupM, then leading onto become an Account Manager at Bates Strategic Alliance (an IMC agency in Sri Lanka), I am now a Strategic Planner working with traditional media, digital media and integrated media campaigns.


Strategic Planning Executive
Colombo 4, Sri Lanka
2017 - Present (5 years)
Bates Strategic Alliance and Strategic Alliance PR (exclusive affiliate of Burson-Marsteller)

TitleStrategic Planner Jul 2018 – Present

Client Services May 2017 – Jun 2018

Marcom Consultant 2017 – Jun 2018
Client Leadership/Media Executive
Colombo, Sri Lanka
2015 - 2016 (1 year)
*Assist client in their brand's TV,Radio,Press, Outdoor and Digital advertising.
*Strategic planning of marketing campaigns.


Postgraduate Diploma in Management

2016 - 2019 (3 years)

BA (Hons.) Primary Education

2009 - 2012 (3 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

PHNX 2021, Paris

Awards Jury Member

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