EDP Institutional - "Flashes of Light"

MSTF Partners Lisboa, Portugal

5265

Brand: EDP Institutional
Country: Portugal

Advertiser: EDP

Title	Flashes of Light
Agency	MSTF Partners
Campaign	Flashes of Light
Advertiser	EDP
Brand	EDP Institutional
Date of First Broadcast/Publication	2016 / 4
Business Sector	Energy & Water Authorities, Utilities
Tagline	EDP 40 years The story repeats. The energy renews.
Story	The idea emerged from a very simple premise: is there any energy greater than that born from a great love story between a man and a woman? We tell the story of a love that starts when the protagonists are 7 years old (1983) and unfolds until they are both nearly 40 (now in 2016). A love that starts with a flash: a flash of lights. Through lights switched on and off, we accompany these 2 children as they grow and mature. Each flash of light to each other builds a stronger relationship. We feel involved with this friendship that grows and turns into love. We feel that this story could be ours. Like the energy of EDP, human energy also has not end, is renewed in each love story, in every family, in every home.
Philosophy	Like the energy of EDP, human energy also has not end, is renewed in each love story, in every family, in every home.
Problem	EDP, a multinational operating worldwide and leader in the energy sector in Portugal, asked the agency for a film to celebrate its 40 years in business with its millions of customers. The request was clear and direct: A strong idea was needed to celebrate the date to appeal to people’s emotions and make people forget what normally comes to mind when thinking of the EDP brand: electricity bills at the end of the month! A corporate film that would bring people closer to the brand, creating with them a relationship of greater complicity and, in some way, leaving a message of positive energy for the next 40 years.
Result	Campaign started on April and is still running.
Media Type	Television & Cinema
Length	90 seconds
Soundtrack	"Grow" from Frances
Creative Director	Lourenço Thomaz
Creative Director	Susana Sequeira
Copywriter	Cristina Amorim
Art Director	Orlando Gonçalves
Strategic Planner	Tomás Froes
Account Executive	Mafalda Clara
Agency TV Producer	Pedro Domingos
Production Company	Ministério do Filmes
Production Company Producer	Alberto Rodrigues
Director	Marco Martins
Director of Photography (DOP)	Kaká
Sound Production	Ameba