|Title||ASICS' Foot Type Test AD|
|Campaign||Foot Type Test AD|
|Date of First Broadcast/Publication|
|Business Sector||Unisex Shoes|
|Tagline||ASICS creates a thermochromic print ad that allows you to do your Foot Type test on it.|
|Story|| Thousands of runners don't use the proper running shoes for their foot type. A print ad created for ASICS by the Brazilian agency Neogama uses a simple technology to help runners identify the right shoes for them. Using a thermochromic ink that reacts to the body heat, the FOOT TYPE TEST AD is able to determine the foot type of a person by showing clearly their footprint. All is needed is to stand on the magazine, over the determined area, to find out if the foot type is supinator (when the shoes wear themselves out on the outer area of the sole), pronator (wear themselves out on the inner area of the sole) or neutral (when the sole wears itself out uniformly).|
The ASICS' FOOT TYPE TEST AD can be seen on the cover of latest editions of the Runners and Women's Health magazines.
|Media Type||Magazine Custom Publishing|
|Creative Director||Márcio Ribas|
|Creative Director||Fábio Mozeli|
|Creative Team||Gabriel Marcondes|
|Creative Team||Sávio Hatherly|
|Creative Team||Pedro Rosas|
|Creative Team||Pedro Bortolini|
|Creative Team||Michel Morem|
|Account Planner||Maju Strasburg|
|Media Director||Luiz Gini|
|Media Director||Cibele Perandin|
|Media Director||Karem Pugliesi|
|Production Management||Mariah Bayeux|
|Art Buyer||Vanessa Raad|
|Art Buyer||Felipe Moro|
|MOTION DESIGN||Marcos Thuki|
|Production Company Producer||Ritmo Visual Filmes|
|Executive Producer||Patrick Caracas|
|Production Company Producer||Mayra Donatelli|
|Camera Assistant||Yilan Carvalho|
|Production Company Producer||Edu Luke|
|Graphic Production||Graphic Production House|
|Advertising Manager||Mauricio Busin|
|Advertising Manager||Thaise Oliveira|
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