Sávio Hatherly
Senior Art Director at FCB Lisbon
Lisbon, Portugal
TitleBalls
Agency
Campaign Balls
Advertiser bet.pt
Brand bet.pt
Date of First Broadcast/Publication
Business Sector Online Gambling
Story For a betting fan this summer is going to be a paradise. With the world cup, the NBA finals and two grand slams there’s a lot to see, and bet, in June. We needed to show that bet.pt, the biggest online betting house in Portugal, was the best place to do it. To communicate every sport, we used the only element that all of them and our target have in common: balls.
Media Type Television
Length
Creative Director
Creative Supervisor
Art Director
Copywriter
Copywriter
Account Director
Account Director
Account Manager
Post Production
Production Company Producer
Sound

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