Sávio Hatherly
Senior Art Director at FCB Lisbon
Lisbon, Portugal
TitleThe Man Who Only Wakes Up On Friday
Campaign The man who only wakes up on Friday
Advertiser Black Entertainment Television
Brand Bet.pt
Date of First Broadcast/Publication
Business Sector Lottery & Gambling
Story Every Friday, Bet.pt launches a promotion with the best odds. Odds so good, that some people don’t even bother to wake up on any other day. To prove it, NOSSA, a Lisbon based agency, created a campaign where you could try to wake him up. The man who only wakes up on Friday, slept in micro website designed for the campaign, where everyone could try hundreds of ways to wake him up: baseball bats, tickles, fire, water, roosters and even a strip tease. There were hundreds of ways to try, but only way to do it: wait, until Friday.
Media Type Digital
Account Director
Creative Director
Creative Supervisor
Art Director
Account Manager
Account Manager
Film Editor
Production Company
Sound Production

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