Sávio Hatherly
Senior Art Director at FCB Lisbon
Lisbon, Portugal
TitleSweaterCard
Agency
Campaign SweaterCard
Advertiser Carlsberg Group
Brand Carlsberg
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Story This sweater has a trick up its sleeve: Free Carlsberg

Carlsberg created the only sweatshirt that everyone will want to receive this Christmas.
The first sweatshirt you can use.... to ger Carlsberg for free.

The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar.

You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world.
Easy ain’t it?
Philosophy This sweater has a trick up its sleeve: Free Carlsberg


Carlsberg created the only sweatshirt that everyone will want to receive this Christmas.
The first sweatshirt you can use.... to ger Carlsberg for free.

The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar.

You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world.
Easy ain’t it?
Media Type Branded Content
Length
Creative Director
Creative Supervisor
Art Director
Art Director
Copywriter
Account Manager
Social Media Supervisor
Social Media Expert
Social Media Expert
Social Media Expert
MOTION DESIGN
Advertising Manager
Advertising Manager

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