| Title | Chocolate |
| Agency | Agencia Laika |
| Campaign | $weet Nightmares |
| Advertiser | SOS Children's Villages International |
| Brand | SOS Children's Villages Ecuador |
| Date of First Broadcast/Publication | 2021 / 6 |
| Business Sector | Human Rights |
| Tagline | Don't finance child labor |
| Story | Right now, there are thousands of children working and selling products in different cities of Ecuador. It´s common for these kids to be forced to sell chocolates, lollipops, gum, and candy; sweets that were originally created for their enjoyment. Child labor is a nightmare from which many times they will never be able to get out, so inspired by three popular sweets, we developed three characters taken from a nightmare. Monsters that shouldn't exist but were brought to life by the horrendousness of child labor. |
| Media Type | |
| Copywriter | Carlos Cruz |
| Creative Director | Eduardo Chiriboga |
| Art Director | Santiago Rentería |
| Chief Executive Officer (CEO) | Adrián Burgos |
| Account Supervisor | Ericka Burgos |
More Work
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- BRAND:
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- AGENCY:
- Agencia Laika
Fountain
- BRAND:
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- AGENCY:
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Sparkle
- BRAND:
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- AGENCY:
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- BRAND:
- Alcaldía de Guayaquil
- AGENCY:
- Agencia Laika
1 in 5 kids
- BRAND:
- Alcaldía de Guayaquil
- AGENCY:
- Agencia Laika