Title | Chocolate |
Agency | Agencia Laika |
Campaign | $weet Nightmares |
Advertiser | SOS Children's Villages International |
Brand | SOS Children's Villages Ecuador |
Date of First Broadcast/Publication | 2021 / 6 |
Business Sector | Human Rights |
Tagline | Don't finance child labor |
Story | Right now, there are thousands of children working and selling products in different cities of Ecuador. It´s common for these kids to be forced to sell chocolates, lollipops, gum, and candy; sweets that were originally created for their enjoyment. Child labor is a nightmare from which many times they will never be able to get out, so inspired by three popular sweets, we developed three characters taken from a nightmare. Monsters that shouldn't exist but were brought to life by the horrendousness of child labor. |
Media Type | |
Copywriter | Carlos Cruz |
Creative Director | Eduardo Chiriboga |
Art Director | Santiago Rentería |
Chief Executive Officer (CEO) | Adrián Burgos |
Account Supervisor | Ericka Burgos |