Esteban Fino
Creative Director at Sancho BBDO
Bogotá, Colombia
TitleTest Donors
Agency
Campaign Test Donor
Advertiser General Motors Corp.
Brand Chevrolet Trucks
Date of First Broadcast/Publication 2019 / 3
Business Sector Trucks, Pick-Up Trucks
Story Vehicle testing. There are a thousand ways to do it, and sometimes, the impossible happens. But in Colombia, despite great development advances, there is still much to be done. That's why at Chevrolet we believe that to make a real difference we could take better advantage of our test drives, to help those in need. Experiential advertisement created by BBDO, Colombia for Chevrolet, within the category: Automotive.
Philosophy FIND NEW ROADS
Problem There are a thousand ways to do it, and sometimes, the impossible happens. But in Colombia, despite great development advances, there is still much to be done.
Result That's why at Chevrolet we believe that to make a real difference we could take better advantage of our test drives, to help those in need.
Media Type Branded Content
Length
Market Colombia
More Information https://www.busesycamioneschevrolet.com.co/
Deputy Executive Creative Director
Deputy Executive Creative Director
Deputy Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Manager
Creative Manager
Creative Manager

Trending

Create a free Talent profile and become a member of AdForum

Get Started