Daniel da Hora

Daniel da Hora

Founder, Owner at DH,LO Creative Boutique
Recife Area, Brazil, Brazil

About me

Considered one of the most important Northeast Brazilian creatives of his generation, its the founder and CCO of DH,LO Creative Boutique. With more than 20 years at the industry, helped building successful regional and national cases for brands such as Apple, Carrier, Castrol, Honda, GM, and many others.
Awarded, speaker and member of the jury at several global creativity festivals, such as Cannes Lions; CLIO Awards, New York Festivals, Ad Stars Asia, LIA, A’Design Awards, Cristal Festival, El Ojo de Iberoamerica, among many others.
Member of The International Academy of Digital Arts and Sciences (iADAS); member of The Academy of Interactive & Visual Arts (AIVA); member of Art Director's Club (NY/USA). Mentor for The One Club for Creativity Portfolio Review Educational Program 2020.
Beyond graphic design and art direction skills, works also with product and business insight, bringing together creativity, technology and innovation.

Languages
  • Portuguese - Native
  • English - Pro
  • Spanish - Pro
  • Italian - Basic

Positions

Chief Creative Officer (CCO)
Recife, Brazil
2010 - Present (10 years 9 months)
Create visually impactful campaigns with superior excellence and technical developments.
Set the creative direction for client’s brands and for their campaigns and manage a team responsible for each job. Manage complex projects with expertise to ensure growth targets, audiences, brand image and sales are reached. Understand the creative landscape and current trends, as well as provide inspiration for the team, for the clients and its brands.

Education

Master

2002 - 2004 (2 years)
Master degree on Advertising (field of study: Semiotics, Art Direction, Modern Art).

Bachelor

February 1992 - December 1996 (4 years 10 months)
Bachelor degree on Graphic Design / Communication Design.

Trade Organizations

International Academy of Digital Arts & Sciences

Executive Member
February 2013 - Present (7 years 8 months)

AIVA - The Academy of Interactive & Visual Arts

Member of The Consultive Board
August 2012 - Present (8 years 2 months)

ABP - Associação Brasileira de Propaganda

Director
January 2015 - July 2017 (2 years 6 months)
Director - part of the executive council of Brazilian Advertising Association.

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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