| Title | T'as vu, t'as perdu |
| Agency | Rosbeef! |
| Campaign | T'as vu, t'as perdu |
| Advertiser | Autorité Nationale des Jeux |
| Brand | ANJ |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Public Safety, Health & Hygiene |
| Philosophy | Sports betting is a real drug. Yet, their ads are everywhere, abusing the codes of street culture that young people are fond of, to better appeal to them. With the FIFA World Cup approaching, we created the first rap that reappropriates the codes so prized by sports bettors, to prevent them and dismantle the fantasies about them. This track was produced in collaboration with a renowned rapper and beatmaker who has worked with Nekfeu. It was launched on Spotify and Youtube (1.7M streams), then taken up on Tiktok, the most influential rap media (Booska P, Skyrock), as well as in the biggest national media: TF1, BFM, France TV, Le Monde, Le Figaro for a total of over 310 million impressions. |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Aurélien Bigot |
| Executive Creative Director | Benjamin Le Coz |
| Art Director | Nicolas Pontacq |
| Copywriter | Djavid Karmali |
| Copywriter | Maxime Fraudreau |
| Motion Designer | Hélène RIGHINI |
| Motion Designer | Valentin Lapouza |
| Agency Producer | Sophie Labiadh |
| Account Director | Bérangère Schehl |
| Account Manager | Hugo Frenay |
| Account Manager | Mathias Ramos |
| Chief Executive Officer (CEO) | Antoine David |
| Founder | Frans McCABE |
| Public Relations | Louise Cosnard |
| Sound Production | Chimichurri |
| Music | Benjamin Seletti |
| Sound Production | Clément Rueda |
| Sound Production | Studio LE CHATEAU |
| Sound Synchronisation | Louboutin Alexandre |
| Sound Synchronisation Director | Anthony Leblond |
| Director | Pablo Camp |