Mercedes (Chini) Torres Mayoral

Mercedes (Chini) Torres Mayoral

Brand & Communications Strategy Consultant at McCann
Spain

About me

This profile was created because Mercedes (Chini) Torres Mayoral has been referenced on AdForum.

Positions

Strategist
Barcelona, Spain
January 2019 - Present (2 years 3 months)
Clients: Nestlé (Global), Vueling, Beko, CaixaBank, Cofidis, Casa Batlló, FIBA, Fotocasa, DO Cava & New Business


- Deep understanding of the marketplace, competitors, context & culture, consumer and how the product fits in.
- Unearth deep customer insights as useful truths about people and the world we live in.
- Support and conduct key strategic initiatives (market and customer insight generation, competitive assessment analysis, channel strategy, value proposition, messaging and purpose, as well as selling and leading strategic workshops).
- Solution-oriented idea generation, identifying challenges and working with the team to come up with innovative solutions to grow the brand.
- Develop creative briefs and briefing teams to inspire great creative
- Drive strategic development on new business pitches
- Proactively identify opportunities to grow existing workstreams.
- Expand influence beyond the immediate team through internal and external thought leadership
Strategic Planner
Barcelona
Spain
January 2017 - July 2018 (1 year 6 months)
Clients: Santander Global HHRR, Pepsico Europe, Sanex Global, Jacobs Douwe Egberts (Hornimans, Marcilla), Lacer, Bayer, Grupo Cacaolat, AC Marcas (Sanytol) & New Business

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