Former Chief Innovation Officer at Adcom Leo Burnett/Zenith, his experience covers 25+ years of delivering award-winning communication solutions for top tier local and multi-national brands. Under his leadership as Creative Director, and then Chief Creative Officer, Adcom built a formidable reputation as a creative powerhouse, winning the highest number of local awards in the past two decades. He’s worked with local and multinational brands, across multiple industries including FMCGs, Telco, Fashion, Beauty, Automotive, Food, Beverages and the Hospitality industry.
He has been an active proponent of bridging the academic and professional design fields, teaching communication and architectural design, authoring articles for trade publications, as well as jurying at academic and industry awards. He’s been on the Steering Committee of the Effie Awards in Pakistan since 2019 and has been on their jury panels as well at Spikes Asia, part of the Cannes Lions network
Design craft has been a life-long fascination and as an avid watercolourist, he believes nothing can soothe and inspire the mind better than laying-down the perfect wash!