Adnan Syed

Adnan Syed

CIO at Adcom Leo Burnett
Karachi, Pakistan

About me

Adnan dreamed of becoming an architect. Always. Advertising was never on the radar; at best a vague blip on the periphery.

Fate obviously had other plans.

Passion for Architecture veered off into design territory and, 25 years later, with experience of delivering award-winning communication solutions for top tier local and multi-national brands, he is now Chief Innovation Officer at Adcom Leo Burnett/Zenith. Under his leadership as Creative Director, and then Chief Creative Officer, Adcom built a formidable reputation as a creative powerhouse, winning the highest number of local awards in the past two decades.

He has been an active proponent of bridging the academic and professional design fields, teaching communication and architectural design, authoring articles for trade publications, as well as jurying at academic and industry awards.

Design craft has been a life-long fascination and as an avid watercolourist, he believes nothing can soothe and inspire the mind better than laying-down the perfect wash!


Chief Innovation Officer
Adcom Leo Burnett
October 2014 - Present (6 years 2 months)
Chief Executive Officer
Green Man's Ark
2012 - Present (8 years 11 months)

Chief Creative Officer
Adcom (Pvt.) Limited
1994 - 2012 (18 years)


2012 (1 year)

B.Arch Architecture

1987 - 1991 (4 years)

Other professional activities

Indus Valley School of Art and Architecture

Member, Board Of Studies, Dept. of Communication Design
2016 - Present (4 years 11 months)

Effie Awards Pakistan

Awards Jury Member
February 2020 - February 2020 ()
Executive Committee Member, Effie Pakistan

Effie Awards Pakistan

Awards Jury Member
February 2019 - February 2019 ()
Executive Committee Member, Effie Pakistan

Spikes Asia, Singapore

Awards Jury Member
September 2018 - September 2018 ()
Innovation Jury Member

PHNX Tribute, Paris

Awards Jury Member

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