Adnan Syed

Adnan Syed

Chief Ark-eologist at Green Man's Ark
Karachi, Pakistan

About me

Adnan is a design, branding and creative consultant (& an mBit and NLP certified life-coach), bringing a unique hybrid-design expertise that encompasses his training as an architect and his creative and design experience in traditional and digital advertising.

His experience covers 25+ years of delivering award-winning communication solutions for top tier local and multi-national brands at Adcom Leo Burnett/Zenith. Under his leadership as Creative Director, and then Chief Creative Officer, Adcom built a formidable reputation as a creative powerhouse, winning the highest number of local awards in the past two decades. He’s worked with local and multinational brands, across multiple industries including FMCGs, Telco, Fashion, Beauty, Automotive, Food, Beverages and the Hospitality industry.

He has been an active proponent of bridging the academic and professional design fields, teaching communication and architectural design, authoring articles for trade publications, as well as jurying at academic and industry awards. He’s been on the Steering Committee of the Effie Awards in Pakistan since 2019, at juror at the APAC Effies as well as at Spikes Asia.

Design craft has been a life-long fascination and as an avid watercolourist, he believes nothing can soothe and inspire the mind better than laying-down the perfect wash!

Languages
  • English - Native

Positions

Chief Executive Officer
Green Man's Ark
Pakistan
2012 - Present (12 years 3 months)

Chief Innovation Officer
Adcom Leo Burnett
Pakistan
October 2014 - December 2020 (6 years 2 months)
Chief Creative Officer
Adcom (Pvt.) Limited
Pakistan
1994 - 2012 (18 years)

Education

2012 (1 year)

B.Arch Architecture

1987 - 1991 (4 years)

Other professional activities

Effie Awards Pakistan

Awards Jury Member
February 2020 - Present (4 years 2 months)
Executive Committee Member, Effie Pakistan

Indus Valley School of Art and Architecture

Adjunct Faculty Dept. of Communication Design
2016 - Present (8 years 3 months)

Effie APAC

Awards Jury Member
February 2023 - May 2023 (3 months)

Spikes Asia, Singapore

Awards Jury Member
September 2018 - September 2018 (1 second)
Innovation Jury Member

PHNX Tribute 2020

Awards Jury Member

PHNX 2021

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2024

Awards Jury Member

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