Aymen Ouerghi

Aymen Ouerghi

Managing Director at PUBLICIS IMPACT
Tunis, Tunisia

About me

The adventure spans for over 20 years in the communications, advertising and media industry, with passion and enthusiasm. Great involvement in Publicis Groupe Network , focusing on global clients & brands activities in North Africa. Currently, Managing Director, crafting regional strategic plans and guiding agencies performance. Accomplished Senior Maketing & Communications Professional. Multicultural strategic partner, detail oriented, and delivering profitable growth.
Dedicated to creating the best business culture and environment. Developing growth streams by establishing the social & digital transformation division.

Languages
  • English - Pro
  • French - Native
  • Arabic - Native

Positions

Managing Director (Tunisia Algeria)
Tunis, Tunisia
January 2007 - Present (13 years 9 months)
Managing Director (Tunisia Algeria) Jan 2007 – Present

Leading an outstanding regional growth with local and international brands. Taking responsibility for the successful management of client relationships and delivery of their marketing projects. Oversee the strategic and creative output for Maghreb region. Creating an atmosphere of excellence and enjoyment. Dedicated to creating the best business culture and environment. Developed growth streams by establishing the social & digital division.

Regional Account/Planning Director (Tunisia Algeria) Jan 2004 – Dec 2006
Tasked with re-positioning the agency as a strategic force. At the junction of client, brand and agency management. As the first point of contact at the agency for global network clients. This role focused on the provision of strategic brand, communications and media advice to a range of businesses including FMCG, Telco, real estate, automotive, non-profit NGOs, international cooperation…

Regional Account Manager (Tunisia & Algeria) Oct 2000 – Dec 2003
Managed a wide portfolio of FMCG clients. Developing marketing strategies and advertising campaigns across large accounts In Tunisia and Algeria.
Senior PR & Communications Expert
Council of the European Union
Luxembourg
2015 - 2019 (4 years)
Managing the communications services contract. Delivering Strategic input and overseeing action plan execution: Branding, PR, Digital, Event... The cooperation heritage programme, co-funded by the European Union, aims to support the inclusion of cultural heritage as a development tool in Algeria and to contribute to its identification, protection and development.
Regional Account/Planning Director (Tunisia Algeria)
Publicis Impact
Algeria
January 2004 - December 2006 (2 years 11 months)
Tasked with re-positioning the agency as a strategic force. At the junction of client, brand and agency management. As the first point of contact at the agency for global network clients. This role focused on the provision of strategic brand, communications and media advice to a range of businesses including FMCG, Telco, real estate, automotive, non-profit NGOs, international cooperation…
Senior PR & Communications Project Manager
World Bank Group
Algeria
2005 - 2006 (1 year)
Supporting the regulatory body of the telecom sector in Algeria (ARPT) with strategy, communications framework and PR activities, through the World Bank funded project.
Regional Account Manager (Tunisia & Algeria)
Publicis Impact
Tunisia
October 2000 - December 2003 (3 years 2 months)
Managed a wide portfolio of FMCG clients.
Developing marketing strategies and advertising campaigns across large accounts in Tunisia and Algeria.

Education

Marketing

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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