Khalid Latif

After finishing his biochemistry degree in 2001 and discovering there was life beyond the lab, Khalid pursued something he thought he’d be reasonably good at. A career in healthcare advertising.

For once, he was right and made his mark as a copywriter at Grey and DDB before putting down roots at Publicis LifeBrands for almost eight years. During this time, he helped turn the agency into an award-winning creative powerhouse. Now, with 18 years’ experience in the industry, he’s Creative Director of the health practice at Weber Shandwick.

As for Khalid’s work, some people think it’s up there with the best. He's done well at many of the big award shows including the Clios, One Show, Globals, IPA, Creative Floor, Cannes Lions, Lürzer's, and PR Week (to name drop a few).

Most recently, Khalid created a film with acclaimed director and industry-renowned enfant terrible, Tony Kaye. It’s a long story. Ask him about it, but please make sure there is ready access to a plentiful supply of alcohol. Everything he will tell you is true.