Sadia - "The 25% Less Cookbook"

Impact BBDO

Impact BBDO Dubai, United Arab Emirates

Awards

3328

Brand: Sadia
Country: United Arab Emirates

Advertiser: BRF

Title	The 25% Less Cookbook
Agency	Impact BBDO
Campaign	The 25% Less Cookbook
Advertiser	BRF
Brand	Sadia
Posted	August 2018
Business Sector	Food
Story	Entry Summary;Ramadan is the month of fasting, spiritual reflection and good intentions for Muslims around the world. But it is also a month that celebrates food like no other.;In fact, preparing large Iftar buffets is one of the most symbolic rituals of the season as friends and families gather around a large feast to break the fast and celebrate memorable gatherings.;As a result, it has become an opportunity for food brands to tap into that occasion and entice people to consume more. Consequently, a large amount of food goes to the bin - 25% to be exact (Source: EcoMena, Nov 15);So If 25% of food is wasted during Ramadan, this would mean that by cooking 25% less, no food would be wasted, and everyone would still have a full stomach.
Media Type	Collectible Design
Length	93 seconds
Account Management	Dominika Policht
Account Management	Tihana Begovic
Art Director	Marcio Doti
Agency Producer	Anju Purushot
Agency Producer	Ann Geleen Amparado
Chief Creative Officer	Paul Shearer
Creative Director	Daniel Correa
Designer	Ryan Atkinson
Designer	Bana Salah
Executive Creative Director	Fadi Yaish
Photographer	Joris Bosdriesz
Chief Creative Officer	Paul Shearer
Executive Creative Director	Fadi Yaish
Creative Director	Daniel Correa
Associate Creative Director	William Mathovani
Art Director	Marcio Doti
Designer	Bana Salah
Regional Account Director	Leen Fakheriddin
Account Director	Tihana Begovic
Account Manager	Dominika Policht
Senior Strategist	Jala Fawaz
Senior Broadcast Producer	Anju Purushot
Junior Producer	Ann Geleen Amparado
Entrant Company	IMPACT BBDO
Idea Creation	IMPACT BBDO