Harry Bernstein

Harry Bernstein (Harry Bee)

Chief Creative Officer Havas New York and Founder Annex88 at Havas New York
New York, United States

About me

Named to Adweek’s 2019 Creative 100 list and Digital 40 over 40 by Campaign US this year, Harry Bernstein is always pushing the boundaries of meaningful storytelling on modern platforms—making creative innovation the obsession of Havas New York. 


By investing in talent and technology, achieving multiple award wins, and launching employment engagement programs, Harry is dedicated to energizing the agency’s creative reputation and its culture. Leading a creative community (of which 60% are women), Harry oversees creative for the flagship agency's clients including ADP, Keurig Dr. Pepper, Rite Aid, TD Ameritrade and more. Simultaneously, as Founder of Annex88, he spearheads its robust digital offerings for brands like adidas originals, L’Oréal, Tailored Brands, MARS, Bacardi and Bloomingdale’s. Work on adidas originals’ “Deerupt” and TDA’s “The First Ad In the Blockchain” garnered the agency eight accolades in 2019, including a win for Annex88 at the Shorty Awards for Small Agency of the Year. 
 


This year, Harry doubled down on technology, creating an in-house AR lab. Partnering with Facebook, the team launched AR lenses for Bloomingdales, Laughing Man, Adidas and Hugo Boss. Harry has also focused on delivering clients a nimbler creative offering, including directing, shooting and airing a TDA spot in 48 hours to announce the company’s commitment to $0 commissions. His model, “Now Next,” leverages lean, hyper-connected teams that allow for quick, multi-workstream action to deliver creative content in near real time, doubling the revenue of Havas’ Keurig Dr. Pepper business, and winning brands like Gap, Hyatt and depop. 



Harry’s passion for unlocking creative consciousness inspired his development of programs helping employees find meaning beyond the work. This includes a weekly guided meditation and Kundalini yoga classes and an in-house organic farmers market. Over the past year, he spoke on the importance of consciousness in the workplace during interviews with Inc, New York Post and Cannes Lions. He was a guest on Ad Age’s Ad Lib podcast and Hypebeast Radio, and his bold summer intern recruitment initiatives — having candidates send him a postcard— drove national buzz, covered by Business Insider, Adweek, among others, for the second year straight.

Positions

Chief Creative Officer
New York, United States
September 2017 - Present (3 years 1 month)
Built a growth culture based on three core values: “Happy,
Hungry, and Curious”
80 percent new business win rate since joining
Lead a fully-integrated department (60% female) that meets the needs of clients across the entire consumer journey
Oversees agency output across brand design, traditional and social campaigns, web experience and product design
Collaboration with larger Havas network to build globally integrated brand platforms across media, experiential and PR
Clients: TDAmeritrade, Keurig Dr Pepper, Reckitt Benckiser (Finish, Airwick, and KY), The Bank of New York Mellon, and Pimco
Launched the Creative Consciousness ethos and program, which led Havas NY to be named in Ad Age’s 2018 “Best Places to Work” and Digiday's “Most Innovative Company Culture”
Owner
The 88
United States
February 2010 - Present (10 years 8 months)
I'm the creative director and founder
Marketing Deparment
Rockstar Games
United States
2009 - 2010 (1 year)
I worked on GTA 4 Episodes from Liberty City, GTA 4 Ballad of Gay Tony, Red Dead Redemption and LA Nior
Creative Director
New York, United States
2004 - 2009 (5 years)
I worked on Vitamin-water, Coke, Lincoln, Ford, Belvedere, Boost Mobile, Heineken and Heineken Light
Art Director
New York, United States
2000 - 2004 (4 years)
I worked on IBM, Sprite, Kodak, ONDCP, Dupont, and Amex

Education

Bachelor Degree Graphic Design

1997 - 1999 (2 years)

Bachelor of Arts (B.A.) Graphic Design

1990 - 1993 (3 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

Similar Talent

Tim Maleeny
President, Havas New York; Chief Strategy Officer Havas NA
Havas New York
Roger Camp
Founder and Chief Creative Officer
Camp + King
Robert Grammatica
Managing Director, New York and Global Chief Healthcare Officer
RAPP Worldwide
Karen van Bergen
Chief Executive Officer, Senior Partner New York
Porter Novelli
Doug Spong
Founder and Chief Executive Officer
The Doug Spong Co. LLC
Xavier Beauregard
Founder / Chief Creative Officer
Skinmaker
Anselmo Ramos
Chief Creative Officer, Founder
GUT
Alan MacCuish
Chief Creative Officer & Co Founder
Sunshine

Create a free Talent profile and become a member of AdForum

Get Started