Gabriel Araujo

Gabriel Araujo

Global CCO at Ogilvy
Brussels , Belgium

About me

My name is Gabriel Araujo and i'm a passionate hands on Creative Director copy based, with an award-winning career spanning many brand categories. As a creative director i've lead agency's creative teams to ensure delivery of world-class creative, strategy and innovation that reflects the speed and velocity required in our exploding advertising, digital, pr and social media environment.

Cannes Lions, Clio Awards, One Show Interactive, One Show, Jay Chiat Awards, Fepi, Lusos, El Ojo Iberoamerica, Fiap, Wave Festival, CCSP, Colunistas, in book many times in Archive Magazine and also in book of Most Contagious.

Named in the global list of Top 25 best Creatives of Creative Pool in Digital Creative Director and Executive Creative Director categories.

The First Latin American included in the list "INNOVATOR 25" by The Holmes Report. The list recognizes 25 people who are elevating the standards of influence and engagement within their organizations — and the industry at large. I was recognized for the remarkable contributions to creative and groundbreaking campaigns in Latin America.

Listed in The Internationalist’s Agency INNOVATORS of 2016 by The Internationalist.
Listed in the PR Week Global Power Book 2017

Member of the El Ojo Iberoamerica Jury 2013/14/15/16
Member of the Tomorrow Awards Industry Jury 2013/14
Member of the Profissionais do Ano (Professionals of the year) jury 2014
Member of Ketchum Omnicom Creative Council - 2014/15/16
Member of P&G Global Creative Council - 2014/15/16
Member of Break Through Awards Jury - 2014/2015/16
Member of Clio Awards Jury 2015
Member of FEPI Awards Jury 2016
Member of CCPR Awards Jury 2016
Member of Cannes Lions Jury 2017
Member of AD Stars Final Jury 2017

Copywriting, Creative Direction, Integrated Campaigns, Interactive and Digital environment, Branding, Presentations, BTL, Shopper Marketing, Collateral, Video, Retail, UX, Web Series, Big Idea, Storytelling, Innovation.


Global Chief Creative Officer
Ogilvy Social Lab
Brussels, Belgium
March 2018 - Present (3 years 10 months)
Global creative leader at Ogilvy Social Lab operations across Brussels, London, Amsterdam, Paris and New York offices, providing a new creative mindset and leading global projects for brands such as Nespresso, Philips, Axe, Coca-Cola, Sennheiser, KFC, Tourism of Belgium, Ford, Fanta, Carrefour, Ikea, Amex, Deutsche Bank and Sprite at the moment.
Executive Creative Director International
July 2017 - Present (4 years 6 months)
Bring multidisciplinary, multiplatform skills to creative challenges across the Ketchum network. As the agency’s first “roving” creative consultant, provide creative services where Ketchum do not have a dedicated creative team and where the agency need supplemental “big idea” creative support.
VP Executive Creative Director
Sao Paulo, Brazil
April 2016 - Present (5 years 9 months)
Obsessed with relevant campaigns and hungry for innovation
EVP Creative & Digital
January 2018 - May 2018 (4 months)
Creative consultancy to build a better digital and social media team for the agency. Resulting in a world class team delivering high standard work in the pace the market needs.
VP Executive Creative Director
Ketchum a Omnicom agency
May 2014 - July 2017 (3 years 2 months)
As VP Creative and Digital at Ketchum,
my job is create ideas that change behaviors and ensure development of big ideas into multiplatform thought. No matter if we are talking about a print ad or mobile experiences, websites, online marketing, games and social media strategy.
My main job is: turn ideas into magic to touch peoples hearts.
Creative Director
OneWG (former DDB agency)
May 2013 - June 2014 (1 year 1 month)
Break the rules and run away from traditional stuff.
Creative Director
São Paulo, Brazil
June 2012 - May 2013 (11 months)
Senior Copywriter
OgilvyInteractive Sao Paulo
Sao Paulo, Brazil
July 2010 - August 2012 (2 years 1 month)
Senior Copywriter
São Paulo, Brazil
March 2007 - September 2009 (2 years 6 months)
Create ATL and BTL campaigns and brand activations for Nokia, Claro, NET, Lojas Renner, LG, Perdigão, Telecine, Blackberry and Sony.
Senior Copywriter
Alta Comunicazione
January 2004 - December 2006 (2 years 11 months)
Creative Director
Cuiabá, Brazil
January 2004 - January 2005 (1 year)
Senior Copywriter
Saga Publicidade
January 2002 - January 2004 (2 years)
Creative Director
OneWG Multicomunicação
Florianópolis, Brazil


1999 - 2002 (3 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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