Creatively led marketing and innovation strategist, Sergio has developed his career both at client side at Banco Santander, and at agency side, joining the strategy team at Leo Burnett Iberia before becoming part of dommo, named one of europe's leading independent agencies in 2013. He also co founded Randm, a creative production company. After completing his studies at the Berlin School of Creative Leadership, Sergio become part of the leadership team that transformed dommo into PS21, where he now leads a multidisciplinary strategy team. His work for brands like Google, Tanqueray, KFC, JustEat, Schweppes or Adecco amongst many others has been recognized in several creative and effectiveness awards such as Cannes Lions, New York Festivals, Epica, El Ojo, Warc Awards, El Sol or Spanish Effie awards. He's also a frequent innovation and strategy speaker and professor in several advertising schools and universities.