| Title | Searching for Seville´s special color |
| Brief | Tanqueray wanted to launch "Flor de Sevilla", a gin with a hint of oranges as a tribute to the city of Seville. But how could a British brand become more relevant to a Spanish city? By creating a bottle-shaped homage to the city itself. An algorithm blended thousands of buildings, monuments and tones to find the unique colour of Seville. As well as launching the iconic bottle, the agency got Pantone to certify the colour, making Seville the world's first city with its own Pantone. |
| Agency |
PS21
|
| Campaign |
Searching for Seville´s special color
|
| Advertiser |
Diageo
|
| Brand |
Tanqueray Flor de Sevilla
|
| Posted | November 2018 |
| Business Sector | Alcoholic
|
| Story | Tanqueray wanted to launch "Flor de Sevilla", a new gin in tribute to the city of Seville. But how could such a British brand be relevant to the culture of an Spanish city? Creating an icon that would become a cultural legacy for the city. Through a Big Data study we found the special color of Seville. Something unique shared by Seville and the new Tanqueray, the first gin with the color of a city. In addition, we got Pantone to certify it, making Seville the first city in the world with its own Pantone. |
| Media Type |
Case Study
|
| Agency (& City) |
PS21 (Madrid)
|
| Head of Strategy |
Agustín Vivancos
|
| Head of Growth |
Beatriz Arce
|
| Creative Director(s) |
Víctor Blanco & Daya Muñoz
|
| Copywriter(s) |
Roberto González & Irene Fernández
|
| Art Director(s) |
Daniel Aguado & Noelia Moreno
|
| Project Manager |
Lara Martínez
|
| Brand Producers / Makers |
Laura Igualada & Arael Arias
|
| Production Company (& City) |
Randm (Madrid)
|
| Production Company Producer(s) |
Azahara Ramos & Michel de Larroque
|
| Post-production Team |
Pilar Guerrero & Daniel Rivera & Javier Cirujeda & Pablo Córdoba
|
| PR Company (& City) |
La Más Chula (Madrid)
|
| PR Team |
Daniel Ramos & María Moreta & Paloma Fernández
|
| Strategy Planner |
Sergio García & Natalia Guerrero
|