StreetGuard - "StreetGuard"

Ogilvy Mexico

Ogilvy Mexico México City, Mexico

Awards

4812

Brand: StreetGuard
Country: Mexico

Advertiser: Tracking Systems de Mexico

Title	StreetGuard
Agency	Ogilvy Mexico
Campaign	StreetGuard
Advertiser	Tracking Systems de Mexico
Brand	StreetGuard
Date of First Broadcast/Publication	2018 / 5
Business Sector	Others
Philosophy	Every day, 81 crimes against women are committed. This means there’s between 3 and 4 sexual abuses per hour. Tracking Systems de México realized that its possible to reutilize the technology already on the streets to make noise at the right time to prevent a possible abuse against women. That's why STREETGUARD were developed, a sensor that is installed in car doors and works as a network, this sensor is activated by a button that generates a 25-meter radio frequency wave, triggering the alarms of the cars that are around it. This device does not affect the computers of the cars, nor the safety of them, because it is an independent system.
Media Type	Digital Installation
Length	113 seconds
Head of Client Services	Ricardo Bustamante Medina
Account Manager	Erick Bustamante Vazquez
Account Director	Tim MacLehose
Global Chief Creative Officer	Tham Khai Meng
Chief Creative Officer	Cesar Agost Carreño
Executive Creative Director	Jessica Apellaniz
Executive Creative Director	Luciano D'Amelio
Creative Director	David Espadas
Associate Creative Director	Mario Carbajal
Creative Team	Jorge Garcia
Copywriter	Gabriel Ouriques
Art Director	Nestor Franco
Art Director	Carlos Bardales
Head of Production	Omar Olivary
Agency Producer	Renata Floresmeyer
Digital Director	Cristo Kalfopulos
Creative technologist	Patrick Moss
Production Company	Story
Director	Monica G. Carter
Producer	Veronica Alvarado
Digital Company	VR3
Post-production Producer	Lourdes Valencia
Sound Design Company	Machine Guns