Juan Pablo Valencia

Juan Pablo Valencia

Regional Creative Director at FCB Artgroup
Almaty, Kazakhstan

About me

I am originally from Chile, with Art Direction, Copywriting and Strategic skills.

I have been working approximately 15 years as an Art Director, Creative Group Head, Creative Director, Executive Creative Director, Regional Creative Director & Advisor, in Chile (BBDO and other agencies), Russia (BBDO and Contrapunto) and in the Central Asia and Caucasus region (TBWA, CHEIL and currently FCB).

I have won more than 200 awards and distinctions at different international festivals such as Epica Awards, Clio Healthcare, Golden Drum, AD Stars, Creativity Awards, PIAF, Red Apple, Golden Hammer, KIAF, AD Black Sea, White Square, IDEA, Popok, ADCR, Best of Central Asia & Caucasus, and Cannes Lions Press National Diploma, becoming the most awarded Creative Director of the entire region, and also for several consecutive years as "agency of the year" throughout the Central Asia region.

My works have been published in numerous advertising magazines, books and websites: Luerzer's Archive (15 times), Communication Arts, Epica Book, Epica Brand Tribute (Samsung), Creativity Annual Awards and others.

Currently, I am ranked at the top #12 as Copywriter and #22 as Art Director in the world at the prestigious magazine Luerzer's Archive during the last 10 years.

In 2018, I was ranked #1 in the world at BESTADSONTV.com as a Creative (Copywriter + Art Director).

In addition, I have been jury several times at many local, regional and international advertising festivals like: New York Festivals, AD Stars, Golden Drum, Cresta Awards, Creativity Awards, Lisbon AD, White Square, KIAF, Popok, Young Lions, and others from the Central Asia and Caucasus region.

Currently, I am the Regional Creative Advisor of FCB Artgroup (in charge of TICCA region: Turkey, Iran, Caucasus and Central Asia region).


Executive Creative Director
Almaty, Kazakhstan
2015 - 2018 (3 years)
Executive Creative Director Jun 2015 – 2018

- Responsible for Kazakhstan and Central Asia region (Kyrgyzstan, Turkmenistan, Uzbekistan, Tajikistan and Mongolia).
- Clients: SAMSUNG, Toyota, Lexus, FMCG, New Business and others.


- Ranked #1 in the world as a Creative (Copywriter/Art Director) at Bestadsontv.com

- Ranked #2 - "CREATIVE AGENCY OF THE YEAR"​ in Central Asia Region.
- 1 Print Campaign / Lurzer's Archive
- 1 Bronze + 2 Shortlists (Red Apple /Moscow)
- 1 Silver, 2 Bronze, 5 shortlists (Kiev)
- 1 Gold (Golden Hammer)
- 1 Bronze + 6 shortlists (Ad Black Sea)
- 1 Shortlist (Golden Drum)
- 8 Shortlists (Epica Awards)

- Ranked #1 - "CREATIVE AGENCY OF THE YEAR"​ in Central Asia Region.
- 1 Silver + 6 shortlists / Epica Awards
- 3 Gold + 3 Silver + 1 Bronze / 46th Creativity Awards (USA)
- 25 local & regional creative awards
- 4 Print Campaigns / Lurzer's Archive
- 1 Print Campaign /Communication Arts

- 1 Bronze / Epica Awards
- 3 Silver / 45th Creativity Awards (USA)
Creative Director (TBWA\Central Asia & Caucasus)
Almaty, Kazakhstan
2014 - 2015 (1 year)
Creative Director
Moscow, Russia
2013 (1 year)
Clients: Focused on Beeline (Top telecommunication brand in Russia).
Creative Director (TBWA\Central Asia & Caucasus)
Almaty, Kazakhstan
2007 - 2013 (6 years)
- Responsible for the Central Asia & Caucasus region.
- Clients: Schwarzkopf - Henkel - Nissan - Imperial Tobacco Group - Pernod Ricard - Esentai Mall - Samsung - EFES - FMCG - others.

- Ranked #1 - "CREATIVE AGENCY OF THE YEAR"​ in Central Asia Region: 2009, 2010, 2011, 2012, 2013.
- Most Creative TBWA during 5 consecutive years, among Russia, Ukraine and Central Asia & Caucasus region: 2009, 2010, 2011, 2012, 2013.
- National Diploma at Cannes 2012.
- 1st Clio Awards -> for the whole region.
- 6 Print campaigns published in Lurzer's Archive.
- More than 180 creative awards & honors at international advertising festivals.
Art Director --> Group Head --> Creative Director (BBDO Russia)
Moscow, Russia
2005 - 2007 (2 years)
Art Director
Focused on Beeline (Biggest telecommunication brand in Russia), beside of Wrigley + New Business.

Creative Grouphead
P&G (Gillete, Venus), Pepsico (Lay's, Xrusteam) + New Business.

Creative Director
Mars (Pedigree) + New Business.
Art Director (Chile)
Huechuraba, Santiago
, Chile
2003 - 2004 (1 year)

- Clients/Brands: Falabella, Metropolis, Microsoft, Publiguías, Mobil, Gasco, Forestal Terranova, Ditec (Jaguar, Porsche, Land Rover), Editorial Byblos, Magallanes Insurance, The Clinic newspaper.
Art Director
Santiago, Chile
2001 - 2003 (2 years)
Clients/Brands: Paris (Retail), Mitsubishi Motors, Super Pollo, Loncoleche, Cerveza Cristal, TVN.


Professional Advertiser in Creative / Audiovisual & Art Direction

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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