Nicolau Attallah
Senior Art Director at Cheil Germany
Frankfurt, Germany
TitlePants Down
Advertiser Samsung
Brand Samsung
Date of First Broadcast/Publication
Story We get a glimpse into a somewhat strange world in which almost every person walks with their pants down – but nobody seems to be bothered or even take notice. Not much later we learn the reason for the phenomenon: intensive use of unsafe smart devices, literally stripping away the owner's privacy. That is except for that one lucky chap who happens to have a Samsung Galaxy with Knox, the security layer that protects the data and software in every Samsung smartphone. Because there is no privacy without security.
Creative Art Director

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