Arnab Biswas

Arnab Biswas

Creative Director at Cheil Germany GMBH
Frankfurt Am Main Area, Germany, Germany

About me

I have spent the last 15 years at some of the most creative agencies on two different continents. Working for Ogilvy & Mather, Saatchi & Saatchi, McCann Ericsson, JWT, Y&R and most recently as a Creative Director at Cheil Germany. Working across disciplines, categories and touchpoints, every bit as diverse as those markets.

My portfolio ranges from global marketing campaigns, digital experiences and product development where I use unfamiliar mediums to drive forward digital transformation.

Throughout my career I have been awarded more than 70 times at major regional and global shows including Cannes Lions, The One Show, D&AD, London International award, Eurobest, ADC (New York), ADC (Germany), Epica, New York Festival, Asia Pacific Awards, Spikes Asia Awards, Ad Star, and Goa Fest etc. I was also been featured in "Communication Arts", the "Work", "Ogilvy RED HOT" magazine, Luerzers archive as well as ranked as one of the "hottest creative’s in Asia in 2010" ( Source 2010 Campaign Brief Asia magazine). My judging experience includes Adstars.

As Creative Director, I have led a multi-disciplinary team across a wide client base such as Samsung, Sony, Pepsi, Reebok, Vodafone, Sprite, Motorola, Perfetti Van Melle, WWF and many more national and international brands.

Skills
Languages
  • English - Native
  • Hindi - Native
  • Bengali - Native
  • German - Basic

Positions

Creative Director
Schwalbach, Germany
March 2013 - Present (7 years 7 months)
As an Integrated Creative Director in Cheil Germany, I am in charge of driving the creative strategy, while working with multi disciplinary teams from Digital, Social, Campaigning and Retail to create solutions that meet the clients’ business goals. My main client is Samsung and I can proudly say, that we had a hand in making it “The second most loved brand” in Germany. Together with my ECD I was also part of the team which recently won a new business called PayDirect (an Online payment system) for Cheil.
Creative Head (Art)
Gurgaon, India
November 2011 - February 2013 (1 year 3 months)
At Y&R India, apart from working on daily business for brands like LG, MTS .etc, across the agencies 4 offices New Delhi, Mumbai, Calcutta and Bangalore I was also responsible for new business development and special projects where I helped winning pitches for brands like Hotels.com, Brentzen etc.
Creative Director
Mumbai, India
August 2010 - October 2011 (1 year 2 months)
During my tenure at the agency I worked for clients such as Pepsi and Sony. My job involved managing creative teams and empowering them to deliver great work across print, film and online campaigns.
Creative Director
New Delhi, India
2009 - 2010 (1 year)
At McCann together with a team of 3 copywriters and 4 designers I was accountable for the creative and strategic duties for brands like Reebok, Dish TV, Compaq and Perfetti. I also helped to launch “Chicco” (premium Italian baby care brand) in India.
Associate Creative Director
Gurgaon, India
March 2008 - February 2009 (11 months)
I worked closely with the senior management to collaborate with other art directors, experienced designers and account executives. In managing day-to-day operations of the team, assigning resources and ensuring project goals were achieved.
Creative Group Head
Gurgaon, India
2006 - 2008 (2 years)
In Ogilvy and Mather I was responsible for varied set of brands such as Vodafone, Motorola, Sprite, finding creative and marketing solutions for each.
Art Director
New Delhi, India
2003 - 2006 (3 years)
At Saatchi I was accountable for conceptual development and execution of creative deliverables on brands like Hyundai Motors and Mother Dairy (India's largest dairy brand) across all mediums.

Education

Post Graduate Diploma in Advertising and Communications

2002 - 2004 (2 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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