Anatoliy Davydov
Creative Director at Leo Burnett Ukraine
Kyiv, Ukraine
Title What if I'm tired? 3
Campaign What if I'm tired?
Advertiser Eleos
Brand Eleos Ukraine
Date of First Broadcast/Publication 2022 / 6
Business Sector Institutional/Public Interest/Non-Profit Org.
Story During hard and challenging times, like the war in Ukraine, people around the world tend to get tired. This can lead to disbelief in human values. In this campaign, we asked world community one simple philosophical question: WHAT IF world-known figures that symbolize peace, freedom and harmony declared that they are tired of defending true human values? What if the Statue of Liberty gets tired to stand up for freedom? What if Jesus Christ gets tired of protecting humanity? What if Buddha gets tired of bringing harmony? The answer is up to everybody. So, we say:
Media Type Print
Creative Director
Art Director
Chief Creative Officer
Chief Creative Director

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