Anatoliy Davydov
Creative Director at Leo Burnett Ukraine
Kyiv, Ukraine
TitleProtect Your Country - Help Ukraine
Campaign Protect Your country - Help Ukraine
Advertiser Leo Burnett Ukraine
Brand Leo Burnett Ukaine
Date of First Broadcast/Publication 2022 / 7
Business Sector Advertising & Communication
Story In Europe, even after a year of full-scale war in Ukraine, some do not understand the possible real consequences of Russia's aggression. There is a demand to stop helping Ukraine, which is burdensome for European countries. The idea is to tell people directly what this aid is for, whether it is humanitarian or military, and that it is not just about defending Ukraine. Russia threatens European countries and really nothing, except Ukraine now, stops the aggressor from senseless invasion of any other country. It is important to understand clearly that by helping Ukraine, you are likely also protecting your own country.
Media Type Case Study
Creative Director
Chief Creative Director
Chief Creative Officer

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