Tyrone Van Heerden

Tyrone Van Heerden

Head of Strategy at Iris Worldwide
Munich , Germany

About me

I have over 15 years of experience working on blue-chip brands across Africa, Europe and the America’s, where I partner with brands & guide them through complex creative, commercial and transformational challenges.

I encourage a culture of brave work bred by human insights which allows teams and client partners to challenge the status quo and create advertising which matters.

Specialties: creative strategy and direction, innovations, digital communications.


Head Of Strategy
Munich, Germany
January 2020 - Present (10 months)
Director: Strategic Consulting & Client Service
Munich, Germany
October 2016 - January 2020 (3 years 3 months)
Strategic consulting and client service lead responsible for strategy, operations and creative output. Clients include: Bosch Global, Becks, Adobe, Covestro, Hilti, Allianz, BMW i.
Business Unit Director
Cape Town, South Africa
July 2014 - September 2016 (2 years 2 months)
Business unit director responsible for client service consulting, strategy, activations and creative output for integrated campaigns. Clients included: Edward Snell & Co. Brands: Jose Cuervo, Rémy Martin Cointreau, William Grant & Sons, Bushmills, Stroh Fire, Skyy, Firstwatch. Harley-Davidson Motor Company.
Account Director
Cape Town, South Africa
February 2013 - July 2014 (1 year 5 months)
Director for Ogilvy Public Relations responsible for the operations, content development for digital platforms including web and mobile, social media community management and traditional PR. Clients included: South African Breweries (Carling Black Label and Flying Fish), Gumtree. SAPVIA.
Account Director
Greater Than
August 2010 - January 2013 (2 years 5 months)
Responsible for the developing, directing and executing of key marketing and communication strategies for our clients ensuring that activities were aligned to the overall business positioning and that they played a key role in supporting awareness and/ or sales. • Head: Client service and strategy • New business development • Strategic lead • Team training and mentoring • Managing PRA’s, AE’s, AM’s, Snr. AM’s and copywriters • Provide advice and key insights to clients including crisis communications consultancy• Manage the HR, recruiting and talent management of the agency • Support the Managing Director with financial management • Ensure effective delivery Clients included: The Entertainer, MWEB, Harley-Davidson, Mars Africa, Pedigree, Whiskas, Royco, TFG, Hugo Boss, brandhouse, The Alphen Hotel, The Bungalow see less
Account Manager
Sentient Communications
South Africa
September 2009 - August 2010 (11 months)
Responsible for the smooth management of the agencies clients, press release writing, social media content management, media pitching and crisis communications. Clients included: Mimecast, 99c Advertising, Teraco, Celestis.
National Public Relations Officer
CityVarsity School of Media and Creative Arts
South Africa
July 2008 - September 2009 (1 year 2 months)
Managing all PR and communication functions on a national level, including media liaison, creating and implementing online, social media and traditional PR strategies, content managment for the website, competitor analysis, maintaining industry relationships, etc.
Media and Communications Officer
Bellville, South Africa
December 2005 - June 2008 (2 years 6 months)
Television Camera Operator
Gold Circle Films
South Africa
October 2004 - January 2007 (2 years 3 months)


Btech: Public Relations

2008 (1 year)

National Diploma

2005 - 2007 (2 years)

Grade 12 Matric

2000 - 2004 (4 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

Similar Talent

Nathalie Dubois
Head of Strategy
Natalia Chuich
Head of Strategy
Vicki Holgate
Head of Strategy
FCB Inferno
Fernando Ribeiro
Head of Strategy
Cristiana Zito
Head of strategy
DDB Barcelona
Pierre-Jean Choquelle
Head of Strategy
Anne Zahan
Head of Strategy
David Jobin
MD / Head of Strategy

Create a free Talent profile and become a member of AdForum

Get Started