IGT - Baloto - "LUCKATIONS 2"

Sancho BBDO

Sancho BBDO Bogotá, Colombia

4215

Brand: IGT - Baloto
Country: Colombia

Advertiser: Baloto Revancha

Title	LUCKATIONS 2
Agency	Sancho BBDO
Campaign	LUCKATIONS
Advertiser	Baloto Revancha
Brand	IGT - Baloto
Date of First Broadcast/Publication	2020 / 3
Business Sector	Lottery & Gambling
Tagline	¡A un tiquete de tenerlo todo!
Story	We use the six numbers of the geolocation coordinates in Google Maps, to invite people to discover the incredible places that 6 numbers could take them, the same numbers of our ballots.
Philosophy	LUCKATIONS Giving luck its own place.
Problem	Bringing back the emotion to the game who makes billionaires in Colombia.
Result	The discovering The geographic coordinates of billionaires’ mansions around the world have 6 numbers, exactly the same 6 numbers people need to win our lotto. The idea We searched the most famous, luxurious and eccentric mansions of the world and show them to the people through Google Maps, so now they can bet on the lotto not only for digits, but for a real place in the world.
Media Type	Newspaper
Market	Colombia
More Information	www.baloto.com
Marketing Manager	Laura Rodriguez
Chief Creative Officer	Giovanni Martinez
Chief Creative Officer	Hugo Corredor
Chief Creative Officer	Mario Lagos
Executive Creative Director	Nicolas Acosta
Copywriter	Javier Suarez
Executive Creative Director	Sergio León
Chief Creative Officer	Sergio León
Executive Creative Director	Diego For
Creative Director	Oscar Ramírez
President	Carlos Felipe Arango
Chief Creative Officer	Mario Lagos
Creative Director	Emerson Martínez
Art Director	Emerson Martínez
Copywriter	Steven León
Art Director	José Hueras
Copywriter	Fernanda Basto
Account Executive	María Marmolejo