| Title | Young MacDonald Had A Headache |
| Agency | Saatchi & Saatchi Dubai |
| Campaign | Nursery Signs |
| Advertiser | C Positive |
| Brand | C Positive |
| Date of First Broadcast/Publication | 2020 / 1 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Early detection is vital to preventing childhood cancer, which is why Young MacDonald is here to teach you the basic symptoms to look out for! |
| Story | Despite the recent attention given breast cancer awareness campaigns and movember drives, there is often a serious lack of discussion surrounding childhood cancer. There is a lot of taboo around the subject given the sensitive nature of children and sickness that often communities from discussing the topic. Saatchi & Saatchi rewrote familiar nursery rhymes to raise awareness among parents and kids to detect the early signs of childhood cancer in a friendly manner, softening the heaviness of this overwhelming disease. It used this friendly tool to open a dialogue between families, because 'early detection, is the best prevention.' |
| Result | |
| Media Type | Digital |
| Length | |
| Art Director | Daniel Zacatenco |
| Art Director | Alan Hong |
| Art Director | Dennis Silveira |
| Copywriter | Nazmi Ahmad |
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