Out Not Down - "The Thrown Out Flag 2"

Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness New York, United States

2969

Title	The Thrown Out Flag 2
Agency	Saatchi & Saatchi Wellness
Campaign	The Thrown Out Flag
Advertiser	Out Not Down, LGBTQ Youth Resources & Services
Brand	Out Not Down
Posted	March 2019
Business Sector	Institutional/Public Interest/Non-Profit Org.
Tagline	All you need is love but a warm place to sleep would be nice too
Story	The colors of the rainbow are the ultimate symbol of freedom for the LGBTQ community. And more recently, they’ve been embraced by a wider community with great fanfare. But not everyone is celebrating. The fact is 40% of homeless teens in the US who’ve come out were thrown out by their parents onto the streets. We decided to transform this icon of liberation to demonstrate the real truth. We created The Thrown Out Flag. Made of discarded fabric in the traditional rainbow colors, it’s embraced by each teen in this outdoor poster campaign. Each stain, rip and tear represents their struggle. Each grasp of the fabric embodies their hope to find a new future of acceptance, tolerance and love. Print advertisement created by Saatchi & Saatchi, United States for Out Not Down, within the category: Public Interest, NGO.
Media Type	Print
Chief Creative Officer	Kathy Delaney
Creative Director	Carolyn Gargano