Jasur Khudayberdiyev

Jasur Khudayberdiyev

Creative Director at GGC UNNO
Tashkent, Uzbekistan

About me

My name is Jasur, I am from Tashkent, Uzbekistan. I was born in 1991, and since childhood, I have two hobbies that lead me through life to this day – music and advertising.

In 2011, I graduated from Westminster University in Tashkent (Business Administration) and from that year, I have been working in the field of advertising. My “weapon of choice” is the word – I started as a copywriter, and this year I finally got to the creative director.

Year of 2014 I spent living and working (also in the field of advertising) in Kazakhstan, then briefly returned to my homeland, only to move again, but this time to Moscow, where I spent 2 years (2017, 2018). In Russia, I had the pleasure of being part of the EPS Creative Agency that specializes in the branded souvenir products. All decisions about changing geography in my life are connected with my rock band Flyin Up (music.yandex.ru ), where I am a vocalist and a songwriter (here I also work with the “word” – write lyrics).

In 2019, I came back to Tashkent in order to utilize experience gained in Moscow, both musically and in the field of advertising – to develop both directions in my homeland. In 2019, our group organized a local rock festival Open to Music, which was attended by 2,000 people, which is very much for Uzbekistan, where rock is not a popular genre.

Since 2019, I have been working to this day at the creative agency GGC UNNO (LLC Unaware Nomad), where I have been a creative director for a year now. Our agency is the largest in Uzbekistan in terms of quantity of staff. The basis of our portfolio are subscription contracts (full creative service).

Languages
  • English - Pro
  • Russian - Native

Positions

Creative Director
GGC UNNO (LLC Unaware Nomad)
Uzbekistan
February 2019 - Present (1 year 8 months)
GGC UNNO (LLC Unaware Nomad) is the largest creative agency in Uzbekistan. The basis of our portfolio are subscription contracts (full creative service).
Copywriter
MA'NO Branding
Uzbekistan
September 2018 - January 2019 (4 months)
Branding: concepts, naming, slogans, motos.
Copywriter
Moscow, Russia
January 2017 - May 2018 (1 year 4 months)
Branding, Branded souvenirs and products, slogans and digital activities.
Creative Director, Copywriter
360
Uzbekistan
November 2015 - August 2016 (9 months)
Creating a brand from scratch - developing a creative platform, moderation and control of design and copywrite. Combining job responsibilities with accounting.
Marketing Copywriter
motomoto
Uzbekistan
January 2015 - November 2015 (10 months)
Generation of texts (slogans, legends, etc.) for launching various projects for the Central Asian market. Development of strategies for promoting goods and services. Full creative support in terms of promotion tools, as well as direct participation in the branding of goods and services. Conducting brand communication on social networks.
Senior Copywriter
Genesis creative
Kazakhstan
January 2014 - December 2014 (11 months)
Writing all the texts for the clients of a creative agency.
Senior Copywriter
Malina.uz
Uzbekistan
January 2013 - September 2013 (8 months)
Writing texts for services of collective discount service Malina.uz
Social Media Marketing Consultant
UNDP Uzbekistan
Uzbekistan
October 2011 - October 2012 (1 year)
Maintaining and developing strategies for promoting the organization’s services on social networks. Promotion of the publication "Economic Outlook" (UNDP project and the Government of the Republic of Uzbekistan)

Education

Bachelor of Business Administration (BBA)

2007 - 2011 (4 years)
Learning the basics of marketing and the entire infrastructure of business processes. Creating a business from scratch, brand building and the basic concepts of advertising.

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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