Peruvian Creative Director with more than 15 years of experience. He studied at the University of Lima and Brother Buenos Aires. His career began at Publicis Peru, then followed by independent agencies in Peru and Argentina. At McCann Lima he achieved his most outstanding recognitions at Cannes Lions, Clio, El Sol, D & Ad, El Ojo and others. He is currently the CCO of McCann Panama, No. 1 Agency in the Cream Ranking of Panama and two consecutive years, Most Effective Agency in Effie Panama.