Ricardo Pocci

Ricardo Pocci

Associate Creative Director at mcgarrybowen
New York, United States

About me


I'm a 33-year-old creative, currently working at mcgarrybowen NYC as an Associate Creative Director (Art) for United Airlines.

Born in Brazil, I graduated in Digital Design. I started my career in 2005 by running my own business, this shaped my vision and gave me a better understanding of the responsibility of the work we produce as a creative and how it affects companies.

In 2008 I joined AlmapBBDO Sao Paulo where I spent nearly 5 years conceiving campaigns for Brazil’s leading brands, with a particular emphasis on non-traditional media. In this time the agency was elected agency of the year in several festivals, including the Cannes Lions and Top 5 in the Gunn Report. In 2012 I joined F/Nazca S&S where I worked for 4 years for global brands until I moved to Olson Minneapolis, in 2016, then VMLY&R in NY in 2017, where I worked for clients like Google Pixel 4, New Balance, AMC Networks, Tyson, City of Miami and J&J.

My work has been recognized in awards such as D&AD, Cannes Lions, One Show, ADC, New York Festivals, Brazilian Graphic Design Biennial among others. Especially proud of being selected to represent Brazil during the Cannes Young Lions Cyber Competition.

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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