Mohenesh Chamith Buthgumwa

Mohenesh Chamith Buthgumwa

Director - Isobar & Response at Dentsu Aegis Network
Colombo, Sri Lanka

About me

The best way to find out about me is to ask my father, he once told a neighbor that I'm a surgeon. It's a Long Story! The second best way is on my LinkedIn page. Early in my carrier, I took a 76% pay cut just to be where are I'm today. What an obnoxious start, but it is true.

Thanks to over 400 articles, lectures, conference appearances, award-winning work, and a few quotes that got shared, I'm now one of the most followed within the marketing industry.

I don't know more than others, but I know enough to ask good questions and listen to those who know more about things. My style is provocative. I do this to get better and more passionate answers, not because I care one iota about engagement stats or building a community, but because I'm curious and like to learn. Once I got 16 marks for my maths exam - I had the audacity to ask the master in charge if it was only for the 1st paper.

Positions

Director - Isobar & Response
Dentsu Aegis Network
Sri Lanka
September 2018 - Present (2 years 1 month)
Director - Digital & Response Jun 2019 – Present

General Manager - Digital Sep 2018 – Jun 2019
Director
Isobar
Sri Lanka
September 2018 - Present (2 years 1 month)
Director Jul 2019 – Present

General Manager Sep 2018 – Jul 2019
A/Director - Digital Strategy
Colombo, Sri Lanka
2018 (1 year)
*Providing intellectual leadership in the effective and innovative use of digital communications.
*Drive strategic innovation across all digital platforms, including creative services.
*Assist in training & up-skilling of client & account teams
*Oversee the project management, negotiation, purchase, and lead the execution of digital campaigns.
*Oversee Client teams quality of output across all Digital layers
*Solid relationships with all partners at a senior level
*Champion of tools, product, planning processes and operating systems
*Oversee Client teams in developing award-worthy campaigns
*Build deep and strong relationships with media partners, clients, and staff
Associate Director - Digital Media
Colombo, Sri Lanka
2015 - 2018 (3 years)
-Associate Director - Digital Media Apr 2017 – Mar 2018
Providing strategic leadership to teams of experienced digital media professionals within Mindshare (Team Unilever & Mindshare Other).

Senior Manager - Digital Media | Team Unilever Jan 2016 – Apr 2017
- Lead digital trading initiatives with key publisher partners in order to establish best in class pricing, first to market innovation and consistent value generation
- Working with teams on product expansion & evolution across display, search, mobile, web analytics & social media.
- Hiring, training & managing a team of digital marketing experts across brands to build a nimble team structure which could adapt to the ever-changing digital ecosystem.
- Consulting on digital marketing strategies which deliver on brand building & ROI driven marketing outcomes.
- Conceiving & deploying strategic partnership programs with some of the top digital media companies locally & globally to deliver efficiency & effectiveness of digital programs.
- Harnessing data and best practices from the online world across paid / owned/ earned media for strategy development.
- Setting up measurement & evaluation frameworks encompassing social media, mobile, search marketing, display advertising & web analytics.

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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