He brings on board ten years of experience after finishing his communication studies at MICA. Most of it as a planner in ad agencies - Leo Burnett, Ogilvy and now back at Lowe
He has spent a lot of time working on UL brands like DiG, Lifebuoy, Dove & Clear. Some other brands (non UL) include Asian Paints, Star TV, Minute Maid, Thums Up, Indian Express.
Apart from work, he enjoys taking training / inspiration sessions with youngsters. Has conducted classes at Goa Institute of Management, Wilson College, Sophia College and WPP School of Communication.
Also put together sessions for internal teams and client teams (Asian Paints, Boston Scientific).
Have written cases that won at Effies and AMEA Awards (Bronze). Have been published in the BrandZ Top 100 brands report 2016