João Inácio

João Inácio

Associate Creative Director at DEPT Agency
Amsterdam, Netherlands

About me

João loves any chance to write in the 3rd person, like most bios out there. He’s an internationally awarded creative - D&AD, Webbys, Lovies, Piaf, FWAs, Awwwards, Digital Best, The Drum, European Digital Awards, but no Cannes Lion! - with a fascination for human behavior.

For the past several years he’s been changing the fate of global brands like Fiat, Samsung, Philips, Adidas and Converse at various creative agencies in Lisbon, Hamburg, Prague and (now) Amsterdam.

Considered by the Dutch press as one of the top 10 ad creatives to watch out in the Netherlands recently, João is passionate about creating stories that leave a lasting impression.

He is now steering creativity & strategy at one of Europe’s fastest growing digital agencies: Dept Amsterdam.

In his spare time he devours documentaries on a daily basis, spins records at a very amateur level and cannot resist a good RPG.


Associate Creative Director
Amsterdam, Netherlands
February 2018 - Present (2 years 8 months)
Enjoying a hybrid role where I apply strategy and creativity to key global players on a daily basis.

Key Accounts: JBL, Mizuno, Philips, Melkeunie, Brooks, Tommy Hilfiger, Converse, Ubereats.
Senior Creative Strategy / Concept / Copy
friend of mine (part of Dept)
2016 - 2018 (2 years)
G-Star, JBL, Unilever, Phillips, Univé, FrieslandCampina, Brooks.
Creative / Copywriter
Nomads Agency
2015 - 2016 (1 year)
P&G, Adidas, Grolsch, DKMS, SKINS and Dubai Holding.
Freelance Creative / Copywriter
Amsterdam, Netherlands
April 2016 - June 2016 (2 months)
Freelance Creative Strategist / Concept / Copywriter / Entrepreneur
2011 - 2015 (4 years)
Freelanced and worked on advertising, branding and entrepreneurial projects internationally, for brands such as Sugar Factory, Aviva, IKEA, City of Amsterdam, Enana, Cuca, Durex, City of Prague, UTZ Certified, Samsung, City of Istanbul, Mongolian Spirits, Beeverycreative and Watershop.

Other professional activities

AME judging awards

Grand Jury Member (Europe)
2014 - 2016 (2 years)
Judging the best of worldwide advertising at the AME Awards.

PHNX Tribute, Paris

Awards Jury Member

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