Colombian creative with 10 years of experience, starting his career at Young & Rubicam Colombia working for brands such as LG, Reebok and Movistar. There he won for two consecutive years the Young Lions Colombia award, traveling to the Cannes Lions festival in France where he learned about global creativity and witnessed the creative birth of the digital age. He then moved on as art director to McCann to work with Pfizer, and was awarded at the regional festivals El Ojo de Iberoamérica and Fiap. He then moves to Ogilvy & Mather where he worked for 5 years for brands such as Banco Itaú, Claro, Mercedes-Benz, Huggies and Milo, in the latter he developed global campaigns, winning for the agency the pitch for the worldwide launch of Milo as an official sponsor of FC Barcelona. He then became the leader of Nestlé's Content Lab, the division of Ogilvy Colombia in charge of working on the content, development of earn media and paíd media, and creativity for all audiences and p@s of Nestlé's entire portfolio in Colombia. He was awarded in Cannes Lions, D&AD, One show, Clio, El Ojo de Iberoamérica, El Dorado and Effie Latam. Finally, in 2019 he moves to Draftline where he is part of the Local Premium Brands team, achieving already a 3 place in the global pitch of Better World with the Club Colombia brand.