| Title | Skinny Toys |
| Title (original language) | Teddy Bear |
| Agency |
McCann Prague
|
| Campaign |
Skinny Toys
|
| Advertiser |
CARE
|
| Brand |
Care
|
| Date of First Broadcast/Publication |
2019
|
| Business Sector | Charities, Foundations, Volunteers
|
| Philosophy | They share everything. Including hunger, They go to sleep together. With hunger that is. |
| Problem | CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help. To bring attention to the most endangered group - children, we decided to use symbols of childhood well known for everybody despite their nationality or age - toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger - skinny toys. |
| Media Type |
Print
|
| Chief Creative Officer |
Razvan Capanescu
|
| Group Creative Director |
Klara Palmer
|
| Art Director |
Jiří Horut
|
| Retoucher |
Petra Vokjan
|
| 3D Team |
Martin Kubát
|
| Art Director |
Tereza Víznerová
|
| Copywriter |
Lucie Václavkova
|
| Account Director |
Patrik Rymes
|
| Account Manager |
Nikola Palasova
|
| Agency Producer |
Dagmar Flimmelova
|
| Advertising Manager |
Katarina Klamkova
|
