| Title | Asparagus |
| Agency | McCann Prague |
| Campaign | Real taste, real hate |
| Advertiser | Sklizeno |
| Brand | Sklizeno – health food store (retail chain) |
| Date of First Broadcast/Publication | 2018 / 2 |
| Business Sector | Department Stores, Supermarkets |
| Tagline | Real taste, real hate. So natural. Sorry, kids. |
| Philosophy | The new campaign for Sklizeno captures an insight every parent can relate to - the true feelings of their kids towards vegetables. Therefore, the truer the taste, the truer the feelings Kids who don’t like vegetables usually hide them somewhere so they don’t have to eat them. But what happens when the very same kids are served vegetables from Sklizeno that has even more taste? Real taste brings real hate. |
| Media Type | |
| Chief Creative Officer | Razvan Capanescu |
| Art Director | Ondřej Kroupa |
| Copywriter | Ivan Soukup |
| Production Company | Creative Embassy |
| Production Company Producer | Petr Oplatka |
| Photographer | Pavel Hejný |
| Retoucher | Michal Felgr |
| Account Director | Martina Hejdová |
| Account Manager | Lucie Srbkova |
| Account Manager | Šárka Veselá |
| Strategic Planner | Lucie Rust |
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