March of the living - "Dimension 3"

Geometry Argentina

Geometry Argentina Buenos Aires, Argentina

3497

This ad is part of the ACT Responsible Collection

Brand: March of the living
Country: Argentina

Advertiser: Marcha por la vida

Title	Dimension 3
Agency	Geometry Argentina
Campaign	Dimension
Advertiser	Marcha por la vida
Brand	March of the living
Date of First Broadcast/Publication	2020 / 1
Business Sector	Racial/Ethnic/Minority/Disability Awareness
Story	This campaign aims to take dimension of the amount of jews who were murdered during the 54 months the Auschwitz lasted and bring this forward January 27 on International Holocaust memorial day.
Philosophy	This January 27, International Day of Commemoration of the Victims of the Holocaust, and within the framework of the 75th anniversary of the liberation of Auschwitz we launched this campaign so that the whole society can become aware and commit to build a better future. March of the living is an anual educational program, that reunites young people and adults since 1988 from the whole world in Poland and in Israel with the objective to study the history of the holocaust and examine the root of prejudice, intolerance and hate before the WW2 and the creation of the state of Israel. In over 30 years, more than 270.000 people from 52 countries have participated in the March of the living and have marched the 3 kilometers from Auschwitz to Birkenau on the day memorializing the Holocoaust -Iom HaShoá- as a silent tribute to all the victims of the Holocaust. This experience aims to give new meaning to the known " Death Marches" and change them into "The March of the living". The march of the living was declared of educational interest in the city of Buenos Aires, on the 23rd of October of 2014 during the legislation session.
Media Type	Print
Chief Executive Officer (CEO)	Karina Aiello
Chief Creative Officer	Tony Waissmann
Executive Creative Director	Claudio Giovanelli Zaia
Creative Director	Rodrigo Raices
Creative Director	María Lujan Donaire
Art Director	Santiago Castro
Designer	Sebastián Ostojic
Designer	Lucas Acurso
General Account Director	Georgina Roccatagliata
Production Company	Lungo Films
Producer	Claudio Pastorino
Producer	Javier Altholz
Advertising Manager	Alejandra Tolcachier
Advertising Manager	Javier Faiwusiewiez
Advertising Manager	Cecilia Bullor