Juan Felipe Sierra Díaz

Juan Felipe Sierra Díaz

Creative Director at Resistencia
Bogotá, Colombia

About me

Juan Felipe Sierra Díaz is a Colombian graphic designer who has an experience of over 11 years being the art director for advertising agencies such as McCann Erickson, DDB and JWT. Also, he has worked as an illustrator for numerous advertising and editorial projects in his country.

Besides, he has had the opportunity to work for both local and large multinational companies among which are included General Motors, LAN, L’Oréal, American Airlines, Pfizer, Henkel, Bimbo and his most recent role as general art director for Colombia’s country brand. Furthermore, as a result of his excellent professional performance, his work has been renowned and rewarded in some of the most important creativity festivals like One Show, FIAP, Ojo de Iberoamerica, Cannes Lions and recently published in Lurzer’s Archive.

In addition, he has been teaching for 4 years at Brother -school of creativity- within the program of art direction and additional courses of typography and design. He currently work as Creative Director and General Art Director for an independent agency
called Resistencia, located in Bogota City. there, he is in charge of developing brand communication projects, corporate identity, as well as design and illustration work for locally recognized clients.

Check out some work: behance.net/JU4N3L0


Creative and Art Director
August 2014 - Present (6 years 2 months)
Art Director
Bogotá, Colombia
August 2012 - June 2014 (1 year 10 months)
Art Director
Bogotá, Colombia
November 2011 - July 2012 (8 months)
Art Director
Santafé de Bogotá, Colombia
October 2008 - November 2011 (3 years 1 month)
Graphic Designer
Publicis Dialog Colombia
July 2008 - September 2008 (2 months)


Profesional el Medios Audiovisuales

January 2004 - November 2008 (4 years 10 months)

Other professional activities

Brother Escuela de Creativos, Bogotá

Art Direction and Typography teacher
2014 - 2019 (5 years)

PHNX Tribute, Paris

Awards Jury Member

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